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INTRO
by Kate Sennert
Every January, New York City hosts an Outsider
Art Fair organized by numerous galleries and non - profit organizations.
These fairs exhibit the "self - taught, visionary, intuitive, outsider,
[and] art brut," explains the brochure from the ninth annual fair
in 2001. Outsider artists have been defined as "individuals who have
not undergone formal artistic training and do not orient their creations
towards organized artistic worlds."[i] Since the 1960's, their work
has found a niche in the mainstream art market, even if they continue
to be ostracized as individuals. Historically, the term 'outsider' has
been applied to folk artists, prison inmates, the rural poor, and the
mentally or physically handicapped, as well as other minority groups.
It is a controversial category that both reinforces and puts into question
a variety of social constructions.
This definition, however vague, has come to include Melvin Samuels Jr.
(a.k.a. NOC 167), a graffiti artist whose work was once a hot commodity
in the New York and European art worlds, in a moment when urban art like
graffiti was commercially embraced. His journey in and out of the boundaries
of the so - called mainstream traces the life of an exceptionally talented
man who has continuously grappled with the social and economic obstacles
of a callous, elitist artworld. And yet the long - term appreciators of
his work are spending their Saturdays watching him draw, painting murals
in his honor, and even purchasing his newer work, a hybrid of graffiti,
comics and abstract design. To describe Melvin simply as an "outsider"
would undermine his talent and progression as an artist, not to mention
the tremendous influence he has had in art history (even if unacknowledged).
I discovered Melvin's work coincidentally at the Margaret Bodell Gallery
on East 7th street in Manhattan one afternoon in late January. A few months
prior, I had been studying outsider art at the New School with sociologist
Vera Zolberg, a well - respected author on the subject. A sign near the
entrance reading, "Outsider Artists of H.A.I." immediately drew
my attention. The show featured several wonderful artists who, according
to the available information, participated in a program sponsored by the
non - profit organization Hospital Audiences, Inc. H.A.I. has been providing
a variety of creative workshops for people living with mental illnesses,
among other "outsiders," for over 30 years. Melvin is one of
the many beneficiaries of these workshops, as demonstrated by the two
incredible pieces displayed at the Margaret Bodell Gallery.
One of Melvin's paintings was an image of a graffiti - covered subway car
running along a raised track. It incorporated several different materials,
including photographic chemicals, giving it unusual texture and depth.
The other painting was much larger and consisted primarily of the word
"Paris" airbrushed in the style of early 1980's graffiti, surrounded
by colorful abstract imagery. I became curious when I overheard a woman
explaining to another visitor the story behind these paintings. On approaching
the woman myself, who turned out to be the curator of the show as well
as the director of the art department at H.A.I., I discovered that Melvin
was a well - known graffiti artist in the late 70's and early 80's. When
the art market lost its interest in graffiti art, Melvin was left broke
and spent years struggling with mental illness. He was 'discovered' again
by Andrew Castrucci, artist and instructor in the H.A.I. Participatory
Arts Workshop Program. With an in - depth knowledge of graffiti history
and several friends who once knew "NOC 167," Andrew recognized
him at a men's shelter in 1991. Since then, an incredible friendship has
developed between them.
What I remember as being most stiking was the significance of his inclusion
in an 'outsider artists' show. As I was listening to curator Betty Marks
explain Melvin's situation, I couldn't help but consider the sociological
dimensions of his story. Graffiti, which has historically been considered
vandalism more often than art in New York City, still remains outside
the mainstream artworld, with a few notable exceptions. The artists represented
by H.A.I., as talented as they are, do not have the same ability or opportunity
to promote themselves to major art galleries. In many ways, I saw Melvin's
situation as the product of a cruel and exlusive business - that being,
of course, the art market - which I learned later took advantage of Melvin
on more than one occasion.
After meeting with Betty, Andrew and Melvin himself, I became familiar
with some of the more unfortunate financial battles between museums and
galleries, and the graffiti artists who had once painted canvases for
them. Although Melvin seems to be thriving as an artist these days, in
good humor and full of enthusiasm, it is hard to ignore the frustration
and distrust he has for the "insiders" who have cheated him.
Melvin, whose most recognized alias was NOC 167, was also PARIS, BOY5,
and DR. PROD. The documentary film 'Style Wars,' which features Melvin's
subway art and commentary, is now on DVD. He is doing a lot of work these
days drawing comic strips, as well as painting portraits of pop - culture
icons, and even painting the occasional t - shirt. Every Saturday he visits
the H.A.I. office on lower Broadway to participate in their workshop,
work with Andrew and say hello to their hard - working and passionate staff.
Although Melvin is not enjoying the kind of recognition he deserves, his
imact on urban art history is undeniable, as is the talent he continues
to display in his current work.
Look hard enough, and you will find the artwork of Melvin Samuels Jr.
in New York City, if not at least the remnant of NOC 167.
Kate Sennert, Editor
June 2001 - - - - -
[i] Dubin, Steven,
"Nave artists and savvy supporters," from Outsider art,
edited by Zolberg, Vera and Cherbo, Joni Maya, Cambridge University Press,
New York. 1997 p.38
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NOC 167
By Andrew Castrucci
"You're standing there in the station, everything gray and gloomy,
and all of a sudden one of those graffiti trains slides in and brightens
the place like a big bouquet from Latin America." Claes Oldenburg
1975
I first ran into Melvin Samuels, a.k.a. NOC 167, in 1984 at Fun Gallery.
It was a group show. He had a long narrow spray can painting. His name
took up most of the canvas. This was the time when the art world was opening
up to graffiti. A year before, Keith Haring had one of his first one person
shows at Fun Gallery, inspired by writers like NOC 167 and Lee, another
graffiti artist. At this time Melvin was a well - known writer, having painted
over 200 subway cars. His famous car, entitled "Style Wars"
- considered one of the best subway cars ever painted - was reproduced
in 1991's High and Low exhibition at the Museum of Modern Art.
Melvin was born in Manhattan in 1961 and grew up in the Bronx throughout
the 60's and 70's. His mother was an administrator in the Lindsay Administration.
Melvin went to John F. Kennedy High School on 225th Street in the North
Bronx. While in high school, he participated in classes at the School
of Visual Arts designed especially for talented young students. There,
he learned basic animation. Inspired by his older brother's tags, Melvin
also started doing graffiti.
NOC's intro to art was through comic books. In his early works, the electronic
video age of Pac - Man influenced him, but it eventually wore off. Melvin
also painted public murals, including one at the Bronx Graffiti Roller
Disco. Before the hip - hop movement started, his style was also inspired
by disco culture, mechanical beats combined with afrocentric and psychedelic
designs. As a teenager, he spent a lot of time hanging out in the video
halls of Times Square, where his friends from the outer boroughs would
go with their Adidas, sweat pants and cardboard, and break - dance in the
streets. His palette eventually became a combination of the primal colors
of super heroes, the neon lights of Time Square, and the hypnotizing grooves
of hip - hop music and dance.
After being discharged from school at 21, Melvin got his GED. In the early
80's, he flirted with some classes at Parsons, the School of Visual Arts,
and FIT. None of his teachers recognized graffiti as an art form, and
quickly he dropped out. His real education came from his training as a
graffiti artist.
NOC started using subway trains as his canvases. Toward the end of the
1970's, Melvin's style shifted toward something particularly innovative.
He participated in the second generation of graffiti writing - "wild
style" - taking graf to new heights, elaborating on 3D - stlye drawing,
creating more speed and movement with his letters and breaking the mold
of the formal, straight - up bubble letter of the early 70's. It was around
this time that Charlie Ahearn started his film, 'Wild Style,' a classic
cult film about the subculture of break dancing and graffiti. NOC, along
with fellow graf writer Zeph, designed the animated intro to this film.
In the same time that hip - hop was becoming a dominant style of dance,
'wild style' was born. It was a free - flowing style of writing that utilized
movement and speed in its typeface. Wild Style transcended the stiff early
typefaces of the late 60's and early 70's, and used the New York City
subway trains as its canvases. This style eventually gained international
recognition, with imitators all over Europe. Melvin and his contemporaries
produced a subterranean style of writing that became a universal language.
As Phase said, "We didn't have to speak each other's language when
we first arrived in Europe. Our cryptology was understood between each
other in our styles."
The codes and voodoo markings that graf writers worked with, like uncontrollable
vines, were the common connection of their subculture. This language defined
their identity in a city that gave them no name. The peak of the graffiti
invasion was contrasted by the blank architecture of the 70's, a style
that valued cheap costs and the speed of construction. Some of the most
dehumanizing buildings ever, in the history of urban architecture, were
built during this era. Architects of this generation even admitted that
their buildings were meant to be torn down in 50 years. It was said that
gang violence had dissipated for this short time, when the blank city
walls and skyscrapers were colored with spray paint, dancing electric
flowers clinging to each wall like irrepressible weeds. As Lee said, "It
was a generation of a colorful sweat that ceased to be unknown."
[Melvin was one of those artists, similar to Phase, who would pass out
his drawings to different writers in the school years to duplicate on
subway cars.]
During this time, Melvin participated in group - shows at an alternative
art space in the South Bronx called Fashion Moda, as well as the famous
Times Square Show of 1980. Keith Haring, Kenny Scharf and Kiki Smith were
part of this exhibition, as were several other spray paint artists from
Harlem and the outer boroughs. The Times Square Show mixed graffiti art
with feminist and political art. It literally forged the uptown - downtown
union that has been responsible for many of the most interesting developments
in art today. The Times Square Show symbolized the departure the art world
was making from the minimalist artists of the 70's that had dominated
the SoHo art scene. In the early 1980's, sub - cultural art movements started
to move into the consciousness of the mainstream art world, and although
NOC was partly responsible for that movement, he didn't fully realize
the effect he had until recently.
As Lee said in 1989, "The greatest art movement in American history
happened down here. Besides artists like Keith Haring and Kenny Scharf,
who were both formally trained as artists, many graffiti writers looked
up to Melvin (NOC 167)." NOC's style was characterized by arrows,
exploding letters, futuristic angles surrounded by dreamy, surreal clouds,
similar to watching a sky filmed in fast motion (as done in the sky cinematography
of 'Dear Theo' [Letters from Vincent Van Gogh]). Daze told me that NOC's
unique style of lettering, abstracted much like the cubist and futurist
styles, inspired him. Daze tried to imitate NOC's combination of layered
color and figurative characters, yet he could never quite achieve the
same effect. NOC's surreal design and distorted perspective stood out
from the other graf writers.
Melvin was the king of a style about which he philosophized in the film,
'Style Wars," named after his famous car. In the film, he discussed
his theory of the arrow in graffiti, explaining, "Everybody's got
their own arrow. I like that though. Various some guys have on the letter
arrow. That was like a connection. Some people had different arrows going
right through their pieces." NOC's name was known all over New York
City. He ran with different crews (Queens: fuzz - 1; Brooklyn: Dondi; Bronx:
Stand 153, Maurice 167; Staten Island: Cel 1; Manhattan: Part and Cool)
and his style crossed all the boroughs. The subway train was its link;
the Grand Concourse its meeting ground.
Subway trains have always been a symbol. The Underground Railroad to the
North represented freedom. The rhythm of the rails inspired great music
like the blues, boogie - woogie, jazz and more recently, hip - hop. Its rhythm
shined in Melvin's time.
Lee once explained, "Going to the yards was like visiting silent
whales. This was the feeling we got at night. It became our ritual. Just
looking at that thing, a black silhouette just sitting there with blinking
red lights sticking out. It's alive. In actuality we brought life to these
steel boxes that carried the sheep to work everyday." Lee painted
a train one Christmas Eve entitled, "Merry Christmas to New York."
It was a ritual to stay up all night and ride the train into the city
in the morning and see people's response. One Christmas morning, he watched
the riders in Grand Central give him a standing ovation. The applause,
of course, was not for him, but for the train he painted. And there he
stood, a mysterious person on the platform.
"We were wizards underground. Think of those electric beams running
down for miles underground, all that power in the city, the energy of
the antibody in a subway. All that energy down underground was like a
magnet, the six thousand volts every square inch. My mentality was shaped
by that energy, the power, the transit, the gamble, the look, the entire
situation. Most likely our ideas came from the energy that came from the
third rail. It figured that low underground, with that much power in rail,
and that much excitement, certain chemical structures started to evolve
within the painters. We were feeling powerful, and feeling risky; we had
drag strip energy. We were drawn to the magnetism; we were like monks
to the tunnel." (mysterious quote? 1989)
Wild Style infused the inspiration of the third rail, hip - hop, pop culture,
comic books, Time Square's neon lights and in - you - face billboards into
a style that artists had tried to achieve since the 1950's. Graf writers
successfully used billboard art to decode the signature of the sign, reconstructing
the word in the advertising age, just as abstract expressionists and Andy
Warhol had tried to do. Graffiti was also characterized by its punk attitude.
It has guts and energy, capturing the unique spirit of New York City,
void of all clichés. Its nave style made it stand out from out from
the rest of the art world. It could be called a form of true American
folk art.
After painting on the trains for almost a decade, the art world finally
caught up to NOC 167 and the rest of the graffiti writers of his generation.
Museums started to buy their work. Sidney Janis, the famous art dealer
of 57th street that supported people like Jackson Pollack in the 1950's,
put Melvin in a group show along with Daze. The Rotterdam Museum also
bought some of Melvin's work. Graffiti artists rode the 1980's art boom
years, taking advantage of free travels to Europe. Commercial galleries
in Italy were some of the first to exhibit their work, and later museums
in France, Germany and Holland followed. A few of Melvin's paintings were
displayed at the Basel art fair in Switzerland. This support could be
paralleled with European interest in jazz musicians in the 1920's and
30's, particularly in Paris. Similar to the graffiti artists, jazz musicians
found that the only way they could financially survive as artists was
to make European cities their home bases. This wave of success, however,
was a short one.
Without ever abandoning his roots in the streets, Melvin expanded his
stage to the art world. His generation had redefined the definitions of
'High and Low,' turning them upside down. Low was suddenly high, and high
suddenly low; that was the metaphor of the Times Square Show. By the mid
80's, however, NOC's fifteen minutes of fame were coming to an end. Reagan's
dynasty and faulty economy were starting to collapse, as the Contra - cocaine
and Iran - Contra scandals were being exposed. At home, the crack cocaine
and AIDS epidemics hit hard, especially in urban areas like New York City.
The recession affected the art world at the same time it affected the
world economy. Graffiti, very much a symbol of the 1980's art boom, fell
out of favor and soon enough NOC's art world came to and end.
The New York City Transit Authority's campaign to buff out graffiti on
subways cars was in its final stages. Melvin painted his last subway car
in 1984. It was basically impossible to paint on cars anymore. As galleries
gave up on the graffiti hype and 'quality of life' campaigns came close
to victory, NOC came to grips with the fact that an urban artist's creative
outlets of expression were now extremely limited.
Soon afterward, Melvin began going in and out of hospitals, as his mental
illness and paranoia were surfacing. In 1986, he became homeless. He was
living on the streets and hopping between different men's shelters. He
developed a substance abuse problem around this time. However, Melvin
was not suffering alone. New York City was going through a dark age, the
media comparing it to the depression of the 1930's. New York had become
an ultra violent city, with crack cocaine and crime splitting up neighborhoods,
leaving many homeless. For almost ten years, Melvin dropped out of society.
The next time I ran into Melvin was in the winter of 1994 at a men's shelter
in Brooklyn. For the past ten years I have been working at various shelters
around New York City, including Ward's Island, the East 116 Street residence,
Fort Washington and Bedford Styvesant men's shelters. I run a once - a - week
art program at these facilities through Hospital Audiences, Inc. (H.A.I.).
Most of the artists I work with are self - taught. Myself being somewhat
trained in art school, I look to them as true artists - void of any art
history references. Their work is free in style. I have never seen their
abstract forms in art books. I am their student, as much as they are mine.
When I started the workshop on Atlantic Avenue in Brooklyn, I had a book
on graffiti with one of Melvin's pieces. Melvin signed this book for me
next to his subway car, "Style Wars." We talked extensively
for the next few weeks on graf art and artists we both knew and exhibited
with over the years. Besides the solo pieces Melvin was working on, we
started doing collaborative pieces in the shelter. After working with
Melvin for a few weeks, I contacted my graffiti artist friends, Daze and
Lee Quinones, and told them I had seen NOC. They both responded in shock.
Most former writers knew that Melvin disappeared and most assumed he'd
passed away. There were already memorial graf murals dedicated to NOC
167 throughout the five boroughs. Daze contacted the group of artists
who recreate the Hall of Fame every few years on 106th Street and Park
Avenue in a schoolyard. (When the New York City Transit Authority was
buffing out the last few cars, the schoolyard became an outdoor museum
of the best writers' work.) Daze told this group of writers, most of whom
were inspired by Melvin's work from the 70's onward, that NOC was still
alive and they invited him to do a piece.
Melvin did not show up for the bi - annual reunion of writers. He wanted
instead to return back to public art slowly. The reunion was a little
too formal. Besides, as Lee often says, graf art was always mysterious,
a hit and run ritual, late at night, the loner and the subway car.
Recently, Melvin participated in an exhibition at the Bronx Museum of
Art on the Grand Concourse entitled, "Urban Mythologies," covering
art from the 1960's to the 1990's. His subway car, 'Style Wars,' was exhibited
in the form of a large, pieced - together photo shot by Henry Chalfant.
He also exhibited an original drawing in a show called, 'Urban Encounters,'
at The New Museum in the summer of 1998. Melvin has, in more recent years,
participated in a variety of group shows with HAI, the West Harlem Art
Fund and La Mama La Galleria, as well as a collaborative mural project
that coincided with an exhibition by Lady Pink and David Yancy. Melvin
validated himself once again as a unique and inventive artist in the La
Mama La Galleria show, where he showed portraits he had done using photo
emulsion. His experiments with different materials, like the photo emulsion
process and airbrushing, show how his work has matured and progressed.
Just like he always was as a graf writer, Melvin was an innovator, while
others imitated and followed him.
Melvin's current work in progress is collaboration between him and myself,
which can be seen at the Bullet Space in NYC's Lower East Side. I painted
a New York City skyline upside - down and Melvin is painting a subway car
and figure, both with a distorted perspective - a take off of Munch's
The Scream.
Today he is heading in several different artistic directions; he's working
on comic strips, still painting the occasional canvas, and continues his
dedication to street murals and graffiti.
[As Norman Mailer said, in the faith of graf. As my name goes by. "Graf
is like vines growing all over the city (Écreeping calligraphy.)
Every time you pick them, they come back."]
NOC 167 is back!
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